- After three successful auctions, Barrett-Jackson will not extend its three-year agreement with Hot August Nights
SCOTTSDALE, Ariz. – Aug 26, 2015 – Barrett-Jackson has announced that it will not be extending its agreement with Hot August Nights to return to Reno Tahoe in 2016.
“While the past three years have been a great and exciting run, we will not be returning to Reno Tahoe as part of Hot August Nights in 2016,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “It was a difficult decision and I am thankful of all the hard work and dedication that Hot August Nights, the community, and all those involved put forth to make the events memorable and exciting.”
The three events were each a success in their own right, with the 2015 Hot August Nights Auction growing to over 40,000 attendees, including over 15,000 people on August 7 alone – a single-day record. Consistent with Barrett-Jackson’s philanthropic efforts, the three auctions also combined for over $1.1 million benefiting charities both locally and nationally.
“It was an honor to partner with Barrett-Jackson over the course of the last three years. Their presence in Reno was exciting for our region and for our fans,” said Executive Director Mike Whan. “We wish Barrett-Jackson well, and look forward to exploring new partnerships and entertainment options for our 30th anniversary event in 2016.”
“We’ve enjoyed our partnership with Barrett-Jackson,” added Reno Tahoe USA President and CEO Christopher Baum. “They held successful events here during one of the nation’s top classic car festivals, Hot August Nights, and northern Nevada benefited from the national coverage provided by such a prestigious auction. We wish them all the best as they move forward with their plans for 2016.”
Barrett-Jackson is looking forward to growing on its momentum into the 8th Annual Las Vegas Auction, Sept. 24-26, 2015, at the world-renowned Mandalay Bay Resort and Casino.
Barrett-Jackson Senior Media Relations Supervisor
TimePiece PR & Marketing on behalf of Barrett-Jackson